Idea to Reality


November 10, 2016


The course is designed for individuals who are contemplating becoming entrepreneur and the ones who already made a GIGANTIC step to transform their Idea to Reality.


Apprenticeships are a phenomenal opportunity to achieve this. It is an ultimate model for work-based learning and a fantastic gateway to opportunities in the business world. Working with local industries, global organizations and entrepreneurs, students develop a rounded skill set that means they can hit the ground running when they enter the real world – whether that's as entrepreneurs in their own right or whether they choose to start their career in an existing business.  Apprentices can extract the most value from an apprenticeship by being exposed to several businesses and sectors during their apprenticeship term.


Course Structure

  • 10 month program

  • Class size is limited to 40 students


  • Phase I - Foundation ( 10 to 12 weeks) 

    • Classes 2 hours per week
    • Each class is broken up into 2 parts – New material by CSEAA Faculty & Experience Share by real life entrepreneur
  • Phase II - Engagement ( 10 to 12 weeks) 

    • All student apprentices will be required to conduct in-depth analysis of small & medium size business that is a part of CSEAA ecosystem
    • Students will work in groups of 3 to 4 people
    • Each group will conduct analysis of minimum of 3 businesses from 3 unrelated industries
    • Groups & students within each group will be judged based on feedback of entrepreneurs, whose businesses were analyzed and several other factors.
    • Groups will be meeting in person and online with CSEAA Mentor to review ongoing activities 
  • Phase III - Real World (10 to 12 weeks)

    • All student apprentices will be placed in the following 3 categories:
      • Apprentice to Founder/CEO
      • Member of Salesforce team
      • Entrepreneur (CSEAA Angel Fund might invest up to $5,000)
    • At the end of this Phase III, each student apprentice will present his/her final project to CSEAA faculty, investors, and entrepreneurs 
Class Topic
Class 1
It is all about YOU – Entrepreneur
It is all about discovering who you are, what you want in life and how you will accomplish it. What are your Values? Beliefs? Personal characteristics?
Class 2
Build internal controls throughout organization. Create a culture of financial discipline with everyone’s focus on company PROFITABILITY
Class 3
Brand, Marketing Strategy & Sales Tactics
Create consistent message representing your brand across all channels of distribution and contact with customer
Class 4
Growth Capital
The best time to raise money is when you DO NOT NEED it. Learn the best strategies and tactics to attract capital
Class 5
Development of Human Capital
Your people is the foundation of your GROWTH engine. Selection, development, cross training, professional growth & motivation must be top priorities for a leader
Class 6
Innovation is the Only Way to Obtain SUSTAINABLE Competitive Advantage
Learn how to build a culture of innovation. Innovation will inspire your customers, employees and will put competition on defensive
Class 7
Multifaceted Strategy Development
Where will your business be in 5 or 10 years? What major trends will affect your business? Can you adapt as things change? Is your team ready to embrace inevitable PIVOT?
Class 8
Operations is the Difference Between Being PROFITABLE and Being OUT of Business
Every business must squeeze out every inefficiency from company operations from cleaning bathrooms to packaging
Class 9
Systematic Risk Management
From succession planning to dependence on key employees. Students will learn how to eliminate/reduce most risks
Class 10
Leadership – Building a Success Beyond PROFITS
Generating profits is a necessary, but a small part of being a successful leader in your industry. Learn how much MORE good leader can do for his/her people and community as a whole.

Admission and Selection Process

1. Application & Picture

2. Essay – 3 pages maximum.

  • Topic – My life 10 years from now 
  • Helpful Hints: Imagine your life 10 years from now – What do you do? What are your most important qualities? What opportunities are your pursuing? How are you trying to change the world? Who is in your network? How your actions benefit society or how do you give back? What actions do you need to take over the course of 10 years to realize your goals?

3. Video presentation from friends and family taking about applicant and why he/she should be part of the program. Length: 1- 3 min.



Payment Terms 

Total cost for 10-month program is $2,000. 


Non-refundable deposit of $100 with application. 

If selected, deposit will apply toward tuition.  If applicant is not accepted into the program, he/she can reapply to be admitted during next enrollment period without additional application fees.


Up on receiving letter of acceptance into the program from CSEAA, the following payment options are available:


  • Payment in Full: 10% discount - $1,700 ($100 application fee applied)
  • Monthly Payments
    • First Payment of $300 is required upon acceptance ($100 application fee applied).
    • 8 payments of $200 per month 


Refund Policy 

  • CSEAA will refund 100% of paid fees (excluding non-refundable application fee) upon request within 30 calendar days from the start of the program
  • In case of medical or family emergency, after 30 days from the start of the program, CSEAA will credit apprentice account full tuition to be redeemed in the future.  
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